Danielle Jones
Let me tell you a story.
Fields of Work
Apparel Design
Events
Education
Louisiana State University
B.S. Textile Science, Apparel Design, and Merchandising
2023
Savannah College of Art and Design
M.A. Luxury and Brand Management
2025
SKILLS
SKILLS
Get to Know Me
As a young child, I believed I was destined for greatness. Maybe I was meant for the stage. Or to be a world leader. I could not decide, so instead, I did it all. From acting to athletics, I found passion in every endeavor- great for my formative years, a little less so for my career path clarity.
I learned early that my ability to embrace every opportunity meant I had a lot of love to give to my work. That same curiosity and drive fuel me today. My hope is that this portfolio offers a glimpse into the passions that have evolved into my professional path and connects me to those who share them.
With a B.S. in Textiles, Apparel Design, and Merchandising and an M.A. in Luxury and Brand Management, I’ve built my career around the intersection of fashion, innovation, and storytelling. My professional interests center on brand strategy, creative direction, and logistics within the luxury event and apparel design spaces. I’m especially inspired by how brands translate emotion and identity through visuals, materials, and experiences.
Hi — I’m Danielle Brianne Jones, and I’m so glad you’re here.
My Process
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At the heart of any project lies the tangible and intangible expressions of its personality. For any project to succeed it must feel like it belongs to the company, not just the designer.
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Industry, company, market, trend, consumer.. you name it, I conduct it! Every decision has a reason- backed by this research.
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Analyses and insights from prior steps act as inspiration and the platform upon which I build concepts.
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After rounds of iteration every sketch, mockup, tech pack, and asset must survive intense scrutiny and editing. Some say I’m a perfectionist… I say detail shows I care to communicate clearly.
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Attention to the project after launch or approval allows us to ensure I met your standards and our objectives.
Event Production
Led an 8 person team in planning through execution of a university level student fashion show with 300 attendees. From model coordination to set construction, this experience utilized a variety of event planning skills.
FALSU Fashion Show
Skills Highlighted:
Team Management
Cross-Functional Collaboration
Creative Direction
Budget Management
Venue Sourcing
Annual event bringing together fairs and festivals leaders across Louisiana for educational workshops, networking, and varied scale events resources.
L.A.F.F Convention
Skills Highlighted:
Guest/VIP Experience
Marketing Strategy
Vendor Coordination
Timeline and Schedule Management
Production Assistant
Event mockup created with AI (ChatGPT) and edited in Photoshop
Built on the challenge of creating a brand event in Savannah, Georgia, this pitch gathers 30 of the brand’s famous friends to celebrate the launch of its new fragrance “Gucci Gather.”
Gucci Fragrance Event
Skills Highlighted:
Concept Creation
Brand Strategy
Marketing
Vendor Sourcing
Project Management
Project Management
Event mockup created with AI (ChatGPT) and edited in Photoshop
Moncler Grenoble: ClimaSense Montagne
This proposal assesses the concept of luxury technology through product design, cost modelling, distribution planning, and marketing strategy. Moncler expands its technical heritage, enhances brand differentiation, and meets growing consumer demand for personalized, functional, and technologically advanced luxury apparel.
Skills Highlighted:
Concept Creation
Brand Strategy
Marketing
Asset Organization
Project Management
Apparel Design
Fall 2023 women’s formalwear collection
Tonight
Skills Highlighted:
Concept Development
Fashion Sketching/ Illustration
Flat Patternmaking
Market Research
Apparel Construction/ Development
Couture Heart Corset
Custom jacquard and lace corset with couture construction techniques
Skills Highlighted:
Concept Development
Couture Draping
Technical Design
Luxury Apparel Manufacturing
Garment Fit Assessment
Fashion Illustration
Tonight
This eight look collection of made-to-measure, women’s formalwear draws inspiration from the target market’s fabrication and silhouette desires. From ideation to production, Tonight utilized skills including:
Sourcing, Creative Design, Illustration, Technical Design, Apparel Construction, Project Management, and Fitting
Year
2023
Moschino x L.L.Bean Menswear Collaboration
Moschino x L.L. Bean is a menswear capsule collection built around four looks that fuse Moschino’s playful, bold luxury codes with L.L. Bean’s rugged, heritage outdoor utility. This design proposal utilized skills including:
Concept Creation, Company Research, Traditional and Digital Illustration, and Materials Research
Year
2022
Technical Design
Heart Corset
The single-garment couture sample features a sculpted sweetheart neckline and basque waist to create a true heart silhouette. Skills used include:
Technical Design, Sourcing, Costing, Apparel Production, Fitting, Couture Embellishment
Year
2022
Tonight
This eight look collection of made-to-measure, women’s formalwear draws inspiration from the target market’s fabrication and silhouette desires. From ideation to production, Tonight utilized skills including:
Sourcing, Creative Design, Illustration, Technical Design, Apparel Construction, Project Management, and Fitting
Year
2023
